SEO & ITS IMMENSE UTILITY VALUE

Everyone who has a Website would like to see their Website at the top of the heap on search engine page rankings. But then a top position can be occupied by only one website or at the most a clutch of different websites. The reason as to why top search engine rankings matter a lot is the instant visibility a website can generate while at the same time coercing the net users to open it swiftly and browse through it.

Staying instantly visible to every net user, your website acquires a sort of exalted recognition that very few marketing methodologies can generate and offer. For instance, those on the lookout for your product / service on Google, can instantly find it if your website is ranked at the top of Google’s ranking.

Google is the No 1 search engine that is said to host almost 12 million searches a month. While a staggering 1.17 billion unique searchers are said to use it every month, nearly 93% of all buying decisions is believed to begin with a Google search.

No wonder today an online presence has become an essential.

And if you’re engaged in business activity and have a website, it’s important that your website ranks on Google’s first page. First page ranking means that your website gets to attract 91.5% of Google traffic. Beyond 1st page, most people don’t bother to proceed further; 2nd page at the most can help generate 4.8% of the traffic, while 3rd page just a mere 1.1% of the traffic.

To acquire first page ranking, your website will need the assistance of quality SEO.

WHAT SEO EXACTLY MEANS?

 SEO is described as the process of increasing the quantity as well as the quality of web traffic to a Website for organic search engine results. In other words, it’s the process of driving web traffic from the ‘organic’ and ‘paid’ sources to achieve top ranking on search engine result pages (SERP’s).

Major search engines like Google, Yahoo and Bing generate primary search results involving web pages and other content like videos or local listings shown and ranked on the basis of factors which the search engines consider as being relevant to the users.

HOW SEO WORKS?

 Using a search engine has become a routine for many who expect instant results that they look for. But has anyone really thought as to how SEO works to produce the results that they look for?

Most often just think this way:

  • Type search engine domain name – Google OR Yahoo OR Bing or any kind of search engine – and log into it.
  • A rectangular box appears on the screen. Just type your question into the box and click.
  • Lo, behold! A few seconds later a magical list of links appears on the screen.

‘That’s it, this is what I want’, they think.

That’s true, but how about the way it works to generate what you want?

Here’s how it works:

  • Search engines, be it Google or any search engine, has a crawler that works to gather information about all the content that can be found on the Internet.
  • Crawler puts together all those 1s and 0s (algorithm) to build an index.
  • Index is fed through an algorithm that works to match all of that data with your query.
  • End result, the match fetches the requisite list of links.

WHAT BENEFITS DOES SEO OFFER?

With the right SEO, you can extract a whole load of benefits that will have the most tangible impact on your website.

 

  • BETTER RANKING: A significant ranking is what you can expect the most with SEO. Towards this end, a blend of quality site design with quality SEO-friendly content, good user signals (high time on site, low bounce rates, etc) and the right integration of relevant photos and videos, all well-optimized for SEO, goes a long way in not only helping achieve top search engine ranking, but in also providing a great viewing experience for the site users.
  • INCREASED TARGETTED TRAFFIC: SEO-optimized website that understands customer’s needs and search behavior can attract targeted-traffic in increased numbers which in turn can translate into more warm leads and better conversion figures.
  • HIGHER CLOSE RATES THAN OUTBOUND RATES: Market research study has revealed that SEO leads results in an average close rate of 14.6% compared to 1.7% close rates of outbound leads. This revelation tells that people looking for specific products or services are more likely to make a purchase from businesses they find on the search rather than from those used to attract them through outbound marketing strategies.
  • BETTER RANKING IN LOCAL SEARCH: Being ranked in local search directly leads to increased site visits and sales. Further, listing in local pages can increase customer engagement with your business and your ranking. For this optimizing the site for local search is essential. With more and more people using local search queries to identify local businesses and finding locations, hours and directions, local SEO if properly harnessed will help your website achieve better local search engine ranking.
  • HIGHER CONVERSION RATES: SEO optimized website with good user-experience means higher conversion rates, more trust and above all, increased brand loyalty.
  • IMPROVED BRANDING & MARKETING RESULTS: A good search engine ranking translates into credibility and awareness in the minds of net users. Having a top ranking on Google means a hell of a lot for it helps build brand equity and elevates the position of the brand’s products / services in the marketplace. With improved branding and marketing, trust automatically builds up leading to more conversions.
  • BETTER RETURN ON INVESTMENT (ROI): A solid page rank helps elevate your website’s viability and deliver significant impact for your business. With a SEO optimized website, you can also achieve enduring benefits that can be sustained over a long period at a reasonable cost while ensuring significant returns on your investment in SEO capabilities.

In addition to the above, the following benefits can also be extracted:

  • Lead sources can be diversified leading to more new and very interested leads every week.
  • Cumulative building up of new visitors, traffic, leads and inquiries, each year.
  • Top ranking position on Google for all related keyword searches.
  • Better advantage of the year-on-year E-Commerce growth trends.
  • Greater connection with clients and customers who are on other devices like mobile, tablet, etc.

BUILDING AN SEO-FRIENDLY WEBSITE

 Now that you’re ready to walk the SEO path, the next thing you need to do is to use those SEO techniques for your Website, old one or new one, to make it more SEO-friendly and one which will help your Website to leapfrog to the top of SEO rankings.

To get a quality SEO incorporated website is no easy task for it requires a whole lot of efforts that should be systematically pursued. Here are a few vital ingredients that will help build-up a SEO-friendly website that matters:

  • KEYWORDS: A SEO-friendly website requires quality keywords that are used often by net users in the search box. To get those keywords that matter, use word tracker, a keyword research tool that finds relevant databases containing keywords that grabs the attention of prospective audience.
  • STRATEGIC KEYWORD PLACEMENT: The placement of researched keywords is crucial. Firstly, place keywords in the URL with appropriate dashes (in case of multiple keywords used). Secondly, keywords should be placed in areas that resonate well with search engines including bold headings, near the top of the page and at the end of the page.
  • META & TITLE TAGS: These are still used by some search engines to catalog and rank web pages. Towards that end, place title tag at the top of each page to identify the page’s overall content. Accurate Meta description tag and Meta keyword tag is also essential to reveal the most important keywords for each page to search engine spiders.
  • UPDATED QUALITY CONTENT: Quality SEO-friendly content of the latest trends allows the search engine to instantly find it as something that will appeal to net users. Also, visitors to the site will find such a site interesting for the latest of quality information.
  • QUALITY IMAGES SPARINGLY USED: The site should contain apart from the Logo OR any other kind of specific symbol, minimum of quality images with the right size and placement that will immediately appeal to the site users.
  • INCOMING / BACK LINKS: Major search engines rank web pages based on the number and the quality of links that point to the website (This is called link popularity). As a result of this, link analysis gives search engines a useful way for determining which of the web pages are good for particular topics.

Know that you need to start early in a competitive marketplace else the costs are bound to turn prohibitive and beyond your capabilities while at the same time, your competition using SEO techniques would perch themselves securely at the top of search engine rankings.

Also remember that lifting your website’s rank to the top 3 spots on the 1st page where most clicks happen, will guarantee massive returns on your investment in SEO. Finally, understand that investing in SEO is akin to investing in truly stupendous returns with enhanced brand profile.

 

 

 

 

 

 

 

 

 

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