Looking to make your Website Keyword targeted & drive more traffic?  Want to make it easier for Search Engine to understand what Keywords your Website should rank for?

In case the answer is ‘YES’, then you need to learn the secret of making your Website Keyword targeted.

Now when it comes to optimizing a Website or a Blog Post, there are two important factors that play a big role. They are:

  • On-Page Optimization &
  • Off-Page Optimization.

SEO or Search Engine Optimization as we all know is all about creating content, optimizing it, and promoting it. But here we are talking about SEO that is all about “On-Page SEO” and “Off-Page SEO.”


  • ON-PAGE SEO OPTIMISATION is defined as the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On the other hand, OFF-PAGE SEO OPTIMISATION is referred to as a technique that can be used to improve the position of a Website in the Search Engine results page (SERPs).
  • On-Page SEO refers to both the content and HTML source code of a page that can be optimized. On the other hand, Off-Page SEO refers to links and other external signals.
  • On-Page SEO, or “Says to a Search Engine,” means optimizing individual web-pages so that they rank higher on search engine results pages; the term covers both the content itself, as well as the HTML source code – both of which can be optimized for search. On the other hand, Off-page SEO or ‘About a Site’ refers to external ranking signals like links.


  • Helps improve your inbound marketing efforts immensely by helping attract the right visitors to your Website. It will optimize your pages for search engines so they can understand who you are, what you do, and what you’re writing about.
  • Helps increase the organic rank of your Website on search engine results pages (SERPs).
  • Helps create a well-optimized site, following which you will see results like improved visitor quality, higher conversion rates, and above all, more closed customers.



To begin with, your Website should have an SEO audit at periodic intervals. This is advisable for every time a new Website content is added, you’ll want to create that content with specific keywords. This way you may be making more changes and each time you do it, you will not know how SEO-friendly it is. By conducting an SEO audit, you will get an idea of how SEO-friendly your Website is overall. This in turn will help you to update and optimize your current content for search beginning with your highest-traffic web-pages. Further, the SEO audit will also help

–     Spot and remove internal duplicate content.

–     Bring to fore any other issues you may have, like for instance, duplicate content and so on.

–      Check whether your Website is being blocked by search engines.

–      Learn and make sure your XML sitemap is working.

–      Monitor and improve your Website’s performance.

–      Check your Website’s popularity and trustworthiness.


To optimize your Website’s web pages for keywords, you’ll need to include all of the keywords of relevance on your Website. Some of the most important places to optimize for your chosen keywords on your Website are:

  • Titles.
  • Descriptions.
  • Headings & Content.
  • Images Titles & all Text.
  • URL’s.

NOTE: To get the best of benefits, begin with those web pages that gets your Website the most traffic. Then, as you create more pages in the future, be sure to optimize as you go.


They are the HTML element used to describe the topic of a Web page that can be found in the title of a search engine result page and in the top bar of an internet browser.

Titles have a direct impact on both searcher click-through rates (CTRs) and search rankings.

To make your title both search-friendly and click-friendly:

  • Keep it below about 65 characters. This way, it will not get cut off on search engine results pages. (Technically, Google measures by pixel width, not character count. However it recently increased the Pixel Width for organic search results to about 600 pixels from 500 pixels, which are approximately 65 characters.
  • Include one of your target keywords or phrases so that it becomes easier for web users to identify that your results are relevant to the other query and later position the keywords towards the front of the title so as to lower the risk of it getting cut off on SERPs.


Also known as Meta Descriptions,Descriptions are shown in search results below the title and url.

Headings and content 

Be aware that its extremely important to use your keywords in your headings and content, for visitors to a Website are much more likely to stay on a web page if they can see the terms they had searched for are on it. By using relevant keywords in your content that will also be used by Google as a ranking factor, you can help improve your SERP placement.

However, make sure that you use the keywords naturally, since Google has become smarter and is able to tell when people are keyword-stuffing their content. Remember the golden advice – whenever you create content, focus on what matters to your audience AND not on how many times you can include a keyword or keyword phrase in that content.

In case you abide by this advice, you’ll find that you naturally optimize your Website for important keywords.

NOTE: Refrain from overdoing usage of keywords in multiple locations on your Website else Google will demote your web-pages in search results.


Include keywords in a natural way in your image alt-text and titles. Both alt-text and titles are attributes that can be added to an image tag in HTML.

Here’s what a complete image tag might look like:

<img class=”alignCenter shadow” src=”image.jpg” alt=”image-description” title=”image tooltip”/>

 An image’s alt-text will tell the Search Engine Crawler what an image is about, which in turn will help it be found in search. Furthermore, it will also display inside the image container when an image can’t be found. It also helps improve accessibility for people with poor vision using screen readers.

 On the other hand, an Image Title Tag is shown when a user uses the mouse over the element BUT the same won’t be shown to the user when an image can’t be displayed.

Adding keywords to the image attributes may not make much of an impact on your search rankings as much as other things on the list. But it’s worth the extra minute for it helps change the name from say, “IMG23940” to something more accurate and descriptive.


Include keywords in your URL for they may help accurately describe the page contents. This will especially benefit businesses that do a lot of blogging; they have the option to optimize their URLs on every post they publish (Every post lives on its own unique URL).


  • Search Engines will penalize exact match domains that are keyword stuffed. So if you’re thinking to start ‘hyderabadrealestaterealtorsinhyderabad.com’, then pause and think once again. In that case, just keep it to businessname.com/topic-topic, and you should be fine.
  • Ensure that your URL’s are user-friendly and make sense to those who use them.
  • Always separate words with hyphens and remove extra words (like “a” and “the”) in the page part of the URL slug.


  • START TITLE TAG WITH YOUR KEYWORD: The Title Tag is the most important factor for on-page SEO. The more weight it has with Search Engines, the better for your Website.
  • USE SEO-FRIENDLY URL’s ONLY: Make your page URL short and keyword-rich like for instance,  http://emblixsolutions.com/e-mail-marketing/
  • TITLE IN H1 TAG: H1 tag is headline tag FOR most CMS’s like WordPress automatically. All you need to do is to add the H1 tag to your Blog post title.
  • DAZZLE WITH MULTIMEDIA: Engaging images, videos and diagrams can greatly reduce bounce rate and increase time on-site.
  • WRAP SUB-HEADINGS IN H2 TAGS: Include your target keywords in at least one Sub-heading and use it in h2 tag.
  • DROP YOUR KEYWORDS IN FIRST 100 WORDS: Your keyword should appear in the first 100 words of the article.
  • RESPONSIVE DESIGN: If you’re looking to make your Website Mobile friendly, you better opt for Responsive Web Design.
  • OUTBOUND LINKS:  Outbound links to related pages is a relevancy signal that helps Google figure out your page topic.
  • INBOUND LINKS: Add 2-3 internal links to every post or to every page (Means add links to your page in your Website).
  • BOOST SITE SPEED: Boost your site speed by using a CDN, Compression images, and Switching to faster Hosting.
  • IMAGE OPTIMISATION: Ensure that all of your image file names include your target keyword (For Example: Email Marketing) and targeted keyword are part of your image alt-text.
  • USE SOCIAL SHARING BUTTONS: Social shares generate more eye balls on your content. The more eye balls you get, the more likely someone is to link to your Website.


Having longer CONTENT means an advantage – they rank significantly higher on Google’s first page.


To achieve better SEO ranking, its recommended that each of your Website’s pages and posts should have its own unique title, which includes the main keywords for that page. For example: a blog post can be written on the latest Apple IPhone gadget that you have recently purchased. To make your post more relevant to the Search Engine, it’s advisable that it includes within your post title, either ‘Apple IPhone Gadget’ OR ‘Classy Apple IPhone Gadget’ OR ‘IPhone For all’, etc.

This way, when someone searches for ‘Apple IPhone Gadget’ in a search engine, your post will stand a better chance of showing up because you have included those very keywords.


Meta description inclusion in the web page of your Website is a must and more importantly if included, should include relevant keywords for your content, since these will be used within the search results when your page is listed. For example: To supplement your page title ‘Apple IPhone Gadget’, then an ideal meta description for that page should include those keywords and related ones as well.

Finally the Meta description should be something like – ‘This Apple IPhone Gadget is possibly the best of all Apple IPhone Gadgets released so far in the marketplace.’ Though it’s relatively short, it contains a number of specific keywords.


Include for each of your Website’s web pages, a set of keywords in the form of Meta Tags that contains all the relevant keywords of your content, which you will have researched previously.

NOTE: To get effective results, use a WordPress plug-in called ‘All In One SEO Pack’, which will allow you to enter all of your meta tag keywordsmeta description and page title at the bottom of each of your posts before publishing. They simply insert all of the information into your page HTML format for you, making your life a little easier.

URL Structure

  • Include search engine friendly URLs for each of your pages for they help facilitate better crawling.
  • Ensure that such URL’s are short for shorter URLs seem to perform better in search engine results.
  • URLs that include targeted keywords perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

You can see in the above image as to how the URL – http://onlineincometeacher.com/traffic/on-page-seo-techniques/, is used.

BODY TAGS (H1, H2, H3, H4, etc)

When writing an article, make sure to break up your content into smaller sections & paragraphs so as to make it easier for people to read. These sections can be given a heading, which is where H1, H2, H3, H4, etc. tags are used.

While H1 tags are reserved for your main page title, subsequent headings are issued H2, H3, etc, tags. Search engines use these tags to determine what is important within your content.

  • Use keyword rich headlines; they are more useful than generic ones.
  • Write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.


The inclusion of relevant keywords throughout your content is recommended for they help search engines work out what your content is about. However, refrain from excessively repeating and overusing keywords just for the sake of search engine robots for they can lead to your Website being banned from search engines.

To avoid this happening, try to keep your keyword density to roughly 2-5%. In case you find the same hard to do, just get hold of a Thesaurus and broaden your writing vocabulary. This way, you will be still writing about the same thing, without the risk of being banned.


The use of Images within your content will help make your Website more visually appealing and break up boring chunks of text. These images can be used to help improve your site SEO.

Make sure

  • All of your uploaded images have titles, and as such treat them just the same as your page titles.
  • To include relevant keywords for they can help net users to find your Website when searching on Google Images.
  • To include Alt-Text and Descriptions for your images, making them even more useful with SEO.


 Often it’s thought that only Links that come from other Websites count a lot. Fact is that while these links are important, these are not the only important links!

Another way is Internal Linking.

It involves placement of links to your other website pages, a great way for improving your Website’s popularity. Important thing is that it must be used the right way and if used properly, Internal Links can be a useful weapon in your marketing SEO arsenal.

They will:

  • Make it much easier for your visitors to navigate around your Website and find all of your content.
  • Ensure that your Website gets properly crawled allowing the search engines to find all of your pages.
  • Help to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.

Finally there are a number of different methods that you can use to improve your internal linking structure; some important ones include content links and permanent navigation links.


 The usage of Catalog Entries can help change the URL keyword, Page Title, Meta Description, and Image alt- text for catalog entry and category pages. Further, Commerce Composer tool is helpful to change the SEO properties for categories and catalog entries.

 How they are used?

  • Open the Catalogs tool.
  • Select your store. Then find and open the category or catalog entry that you want to modify its SEO properties for.
  • Click the Search Engine Optimization tab.

To modify the URL keyword, just type a new keyword; the sample URL displayed for the URL keyword always displays the URL for the master catalog.

For example: In a sales catalog, if you change the URL keyword for a category or catalog entry, you can view the correct URL by following the said guidelines:

Now suppose you are viewing a category that does not belong to the default catalog for the current store, then the sample SEO URL is not displayed.

To change the page title, meta-description or image alt text,

  • Click ‘OVERRIDE’ default for the property you want to change.
  • Enter the preferred content. For instance, the page title can be rewritten to be: “Welcome to the Aurora furniture department” for the furniture category page. If wanted, you can include any SEO substitution parameters.
  • Repeat for each property you want to change.
  • Click ‘SAVE’ or ‘SAVE AND CLOSE’.


 Today companies are game to adapt various strategies and techniques to extract the best possible solutions. Like for instance, they are adopting many type of techniques aimed at optimizing a Website so as to power it to the top of search engine rankings. One such widely used technique is Social Bookmarking, recognized as one of the best of SEO strategies, which comes under Off-Page SEO.

Social bookmarking is described as a way to bookmark favorite web pages online for reading them anytime and anywhere later when connected with the Internet. The web-pages bookmarked at Social Bookmarking Sites are considered as quality back-links by search engines.

Quality back-links helps to accelerate and power-up Website / Blog traffic and Google Page Ranking. This is the reason as to why they are widely used by SEO professionals in their search engine optimization working process.


Regarded as a powerful internet marketing service involving article writing related to any industry and manual submission in quality article directories, relevant blogs and content-rich websites, Article Submission will boost your Website’s online visibility and at the same time get good quality back-links for your Website.

Article directories are regularly crawled and also get more amounts of visitors and back-links which in turn will indirectly help ranking your Website well in search engines.


  • TREMENDOUS EXPOSURE: Helps in providing tremendous exposure to your services instantaneously
  • CONNECTION WITH CUSTOMERS: Facilitates greater connection with customers and prospects looking for your products / services.
  • CREATE BACK-LINKS: Helps create quality back-links to your Website with more pathways for customers to find your website.
  • QUALITY SALES: Helps in getting quality leads and ensure better sales. This indirectly also helps save precious time which could be channelized for other important works.
  • ECONOMICAL: Is extremely economical compared to PPC and many advertising methods.


 A powerful technique for SEO, Blog submission helps add new, fresh content reliably to your Website, which in turn will enhance the quality of your Website’s information and elevates its freshness score.

Further, it

  • Helps share your blog article within your social groups.
  • Generate several inbound links to your Website, raising its reliability rating that in turn enhances your website’s search engine rankings.
  • Creates blog and updates the blog with fresh content related to your Website. In addition, it also helps keep the site’s URL in the blog.


Typically used to specify page description, keywords and last modified and other metadata, Meta elements along with usage of Content Management systems like WordPress and HTML, can help change Meta tags and labels. Further with the help of SEO Plug-Ins like Yoast & All-In-SEO, you can easily modify the Meta tags.

A Meta label change is nothing but a change on Page SEO. Copy and paste the Meta tags <meta> </meta> between head tags <head></head>.

As a general rule, you should aim for the following character limits within each of your Meta tags:

  • Page Title: 70 characters.
  • Meta Description: 160 characters.
  • Meta Keywords: No more than 10 keyword phrases.


Extremely helpful for getting to know about how your website is competing with other sites or how not to display in first page, Contender Analysis is a technique that gives you an insight into other sites rankings, domain rating, back links etc.

This way you get an idea on your Website’s search engine ranking position, where it appears on search engine pages and what steps needs to be taken to improve ranking position.



 Heading label changes comes under on page SEO.

There are six header tags, ranging from H1 to H6. With the help of SEO Plug-Ins like Yoast & All-In-SEO, you can easily modify the Head tags.

The Header Tag, more properly known as the heading elements, is a series of HTML elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesser extent, H2. All you need to do is change the H1 tags with relevant titles.

To know more about H1 tags and H2 tags, adhere to the following guidelines:

  • Open your Internet browser and go to the URL of the page you want to check.
  • Click ‘VIEW’ and then ‘SOURCE’ tabs. A new window will open displaying the HTML code.
  • Click ‘EDIT’ tab and then click ‘FIND’ tab.
  • Type <h1> and then click ‘FIND NEXT’.
  • Once done, the sections of your Website that is using the H1 tag, will be highlighted
  • Follow the same steps for h2, h3, h4, h5 and h6.


An alt tag is defined as a Text Alternative for an image or object on your web-page.

With the help of SEO Plug-Ins like Yoast & All-In-SEO, you can easily modify the Alt tags. Just follow the following guidelines:

  • Click on the image.
  • Click on ‘EDIT’ icon.
  • A text-box with an Alt-Txt name will appear. Mention the name in txt box relevant to the image and your Website.


 Internal Links are referred to as Hyper-Links that points to another page on the same Website and at the same domain (target) as the domain that the link exists on (source).

For instance: <a href=”http://www.same-domain.com/” title=”Keyword Text”>Keyword Text</a>.   ——— This coding is used to provide the interlinking.

Interlinking is helpful to spread the link juice and is commonly used in main navigation.


  • Allows users to navigate a Website.
  • Helps establish information hierarchy for the given Website.
  • Helps spread link-juice (ranking power) around Websites.


 Keyword density has assumed enormous importance in recent years due to the huge prevalence of content in the web pages.

What exactly is Keyword Density?

Its defined as the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

It plays a pivotal role in search engine optimization where its used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Currently, word density offers many tools. To know more about them, just log into: http://tools.seobook.com/general/keyword-density/

Once done, all you need to do is to mention your keywords and then the tools will display the keyword density. In case the Keyword Density of your Website is high, then it indicates that your Website will get a ranking in the first page.


An HTML SiteMap is described as a single HTML page that contains links to all the pages of your Website. Normally, this is accessible via a link in your Website footer, where it will be displayed on every page.

The SiteMap of your Word Press blog is one of the most important aspects of your blog search engine indexing. It helps search engine bots to find links on your blog, and that’s how they crawl and index it.

For more Details visit:




XML SiteMaps are created specifically for the search engines. All of the most popular search engines including Google, Yahoo and Ask.com utilize XML SiteMaps as part of their process for indexing the pages of a Website.

A good XML site map will tell the search engine what pages are in your site, how often those pages are updated, and when they were last modified.

For more details, log into following sites:




 The following 12 On-Page SEO checklist steps need to be taken to extract the best of quality results:


  • Begin by getting an overview of all of the pages on your Website that search engines have indexed.
  • Once done and after crawling your site and exporting the results into an Excel (or .csv) file, there will be three key columns of data that you should focus on: The Web Address (aka. URL), the Page Title, and the Page Meta Description. Later, copy and paste the three columns into your template.

While the URL should be pasted into column B, the page title should be pasted into column C, and the description into column E.


 Once you get a basic index of your Website pasted into the template, you’ll need to start organizing and prioritizing your web pages. For that YOU need to define where within your Website architecture, your existing pages should currently sit.

NOTE: The Page could be a page is your Home Page OR a Page in your primary (or secondary) navigation menu, OR an internal page, etc.


Review your current URLs, page titles, and page descriptions to see if they need updating. Once done, you will acquire a larger overview of the type of content you have on your Website.

In the above image, notice as to how Column D and Column F automatically calculate the length of each element.

  • Recommended length for page titles is anything under 70 characters. (NOTE: A quick and easy optimization project is to update all page titles that are longer than 70 characters.).
  • Recommended length for page meta descriptions is 150 characters. (NOTE: Ensure that you’re not too repetitive with keywords in this space. Ideally, your description should be a sentence that you could use to describe that page to a person in conversation, too.).
  • For some Websites you may also have to update the URLs. However, that will not always be the case.


Establishing a Value Proposition is extremely crucial. In the below image, you can find that in Column G, you need to define what the purpose of a page — and ultimately, your Website is. The page itself should have a goal aside from just ranking for a particular term.


 In the below image, you can see Column H. In the said column, you have the opportunity to define your page’s target audience – ‘Is it a single buyer persona or multiple personas?’

Know that you need to keep this persona in mind as you optimize your Website’s pages.


 Once you have documented your existing Page Titles and have established your Value Proposition and Target Audiences for each of your pages, the next thing you need to do is to write new Page Titles (if necessary) to reflect your findings AS can be seen in the below image.

People usually follow the formula of “Keyword Phrase | Context.” The goal of the Page Title is to lay out the purpose of the page without being redundant.


 Your meta description should be a short, declarative sentence that incorporates the same keyword as your Page’s Title; Image below showcases the same. Make sure that it does not have content verbatim for it appears on the page itself.


 For this step, follow the following guidelines:

  • Think of your target keyword as the designated topic for a particular page.
  • Define just one topic per page – this will allow you to go more in-depth and provide more detailed information about that topic. Also, it would mean that you are optimizing for one keyword per page.

 NOTE: There are a few exceptions to this rule.

  • Your homepage is a classic example; the goal of your Home Page is to explain what your entire Website is all about, and for this, you would need a few keywords.
  • Overview pages like services and product pages, which outline what all of your products and services, may be.


 A good CONTENT is one that is thorough, clear, and provides solutions.

  • Must be written for your target audience, that is, How it can help them?
  • Should be a compelling content THAT is error-free; so double check your spelling and grammar.
  • Must have at least 500 words per page, with the format content easier to read and digest (Made possible by the use of headers and sub-headers).

Columns P through R can be used to keep track of the changes that you’ve made to your content or to note which changes need to be implemented. For this, look at the below image:


 Content can be more than just text, so think about what kind of visual content you can incorporate into a page (if it adds value and serves a purpose, of course).

The below image showcases as to how Columns S and T allow you to note what visual elements need to be added. It tells when adding an image to a page, be sure to include a descriptive file name and alt text.


 The incorporation of links throughout your pages is a must.

Below image shows as to how to use columns U through W to plan for these elements in case you don’t already have them OR to document how you’ll improve them.

NOTE: Make sure that your anchor text includes more than just your keywords. The goal is to make it easy for people to navigate your Website.


 If you have not optimized your Website to increase the number of leads, subscribers, and/or fans then it means that you’re getting it all wrong.

Below image shows as to how columns X through AF allows you to plan for conversions.

Each page of your Website offers a conversion opportunity which means that every page of your Website should include at least one call-to-action (CTA), though many pages may have multiple CTAs.


  • Make sure that your Website has a mix of CTAs for different stages of the buying funnel – Top of the funnel, Middle of the funnel, and Bottom of the funnel.
  • Make sure to note conversion rate changes as you add, edit, or update CTAs.


Once you have finalized your On-Page SEO plans, the next thing you need to do is to implement these changes in your Website. This will take time to complete, so aim to work on 5 to 10 pages per week.

Remember, On-Page SEO is not a one-and-done deal, but something you can continually improve upon.



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