LOCAL LISTING HELPS YOUR WEBSITE TO IMPROVE YOUR BUSINESS

Phenomenal advances in internet technology have enabled the people the luxury of exploring local services and products online vide computers as well as mobile phones. A research study has revealed that nearly 97% of the people before making a purchase in the place they live in use the Internet to find local listings in their local area.

 

No wonder local listing has grown in importance in recent years and no local entities in today’s age of Smartphone and instant information connectivity can afford to ignore local listing and not be listed.

 

Local listing, which could be anything from local business listing to local school / college listing, local restaurant listing, etc, is one of the key factors for ranking in search engines like Google, Bing, Yahoo, etc. The importance of being listed in local listing lies in the revelation that it not only helps boost local web traffic but will also help boost the working process of local SEO.

Popular global listing sites include Google+ Local, Bing Places, Internet Yellow Pages, Yahoo! Local, etc. Likewise, popular Indian listing sites include Just Dial, Sulekha, etc. All of these sites contain in-depth details of local entities made available at the click of a mouse.

LOCAL LISTING AND ALL THAT

 A local listing is defined as an online profile in a local directory or a local site containing name, address, phone number and other relevant details. For instance, if you’re listing your local business in a local site or local directory, the online profile will contain business name, address, contact numbers, etc.

Being listed in local listing makes the identity of a local entity more visible on the Internet. The more listings that are created the more are the chances of being found by interested people. Further, many of local listing indexes often share data with each other. Therefore the more listings a local entity has, the greater are the chances of being found out quickly and better are the chances of being ranked well in local searches.

If you’re in business, you can qualify for a local business listing in any index provided you follow the following essentials:

  • A business name or DBA.
  • A local phone number that matches the city of your location (NOTE: It should not be a shared phone number or toll-free number of call-tracking number).
  • A dedicated physical street address (NOTE: It should not be a shared street address or PO Box or Virtual Office).

 If your business meets all of the above essentials, then it has an excellent chance of being top-ranked on the search engines that show the physical location of a business on a map with all the relevant information like your business website, contact number, products / services offered, etc.

STEPS TO FOLLOW IN LOCAL LISTING

Suppose you want to get your local business listed, then just adopt the following essentials:

 LIST YOUR BUSINESS ON GOOGLE LOCAL

To get listed on Google Local, you need to use Google Places for Business.

Google Places for Business controls what information is displayed by Google on Google Search and Google Maps. To make the most out of this benefit, your business Local Google Page should contain every possible detail about your business like name, address, contact numbers, business opening and closing hours, etc.

BENEFITS

With local listing, your local business can extract the following benefits:

  • EASY & SIMPLE: It’s easy and simple which does not require the services of web developers to upgrade your website or search engine spiders to crawl your web page. This way, an additional advertising source can be created quickly with full business information for search engines via the local business listing platform.
  • ADD USEFUL BUSINESS-SPECIFIC DETAILS: Many useful business-specific details can be added like insert pictures and videos, selecting applicable categories, and even choosing available features like coupons and map tags.
  • EXPANDS YOUR SITE’S VISIBILITY: It will not only expand your business listing’s reach but will also give it better visibility online. Further it will also help your listing page stand out in the search results (which are dedicated to your kind of business).
  • PROVIDES INBOUND LINKS: Many local directories allow website owners to add a link to their website. This in turn will help improve the search engine ranking for back-links are often used by search engines to determine your website’s authority.
  • INCREASES WEBSITE TRAFFIC: With a complete profile and being a part of local business directory, you can expect to be found on search engine by someone who searches for your kind of business and location with the help of a keyword. This in turn will help fuel increased traffic to your website.
  • GREATER SOCIAL INTERACTION: Local listing will add social interaction to your listing and help your business create a two-way path of communication with customers, in the form of responding to reviews and creating post-updates for customers.

HOW TO GET YOUR LOCAL BUSINESS LISTED?

 DESKTOP

  1. Navigate to Google My Business.
    • New to Google My Business? Follow these steps to sign up for free
  2. Search for your business using its name and address.
    • Brands, organizations, or artists should follow these steps.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click ‘NO, these are not my businesses or I’ve correctly entered the businesses’. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

 MOBILE

  1. Open Google ‘My Business’ app.
  2. Sign in with the Google account you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign-in with the Google account you’d like to use to manage your business and touch Continue.
    • If you’ve added a business before, tap the menu icon , then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose ‘+ Create new business’.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the terms of service. Touch ‘Continue’ once you’re ready to create a listing for your business.
    • You may want to access Google My Business on desktop to access more advanced editing features, including adding service-areas.

LISTING YOUR LOCAL BUSINESS ON GOOGLE MAPS

Google Maps, formerly known as Google Places, is now a part of the Google ‘My Business’ dashboard – Google’s dashboard for managing and tracking your business or non-business online presence across various Google’s platforms like Google Local (Google Maps), Google+, Google Analytics and AdWords.

Listing your local business on Google Maps involves the following:

  1. Open the Google Maps app.
  2. Search for your business.
  3. Open the business information panel and scroll down. Then tap ‘Claim this business’.

In case of a non-app, just follow the following paths:

  1. Open Google Maps and make sure you’re signed in.
  2. Zoom in to the map where you want to add your business.
  3. In the bottom right, click ‘Send Feedback’.
  4. Click ‘Add’ a missing place.
  5. Drag the marker where you business is, and add any relevant information.
  6. Click ‘Submit’.

ONLINE DIRECTORIES

Gone are the days when you had to look up an offline YELLOW PAGES or a PHONE DIRECTORY and flip through hundreds of pages in order to find a local business dealing in products / services that you are scouting for. Today it’s more of a quick search on online directories.

Internet search has become the in-thing today for finding just about anything from a business to a house, hospital, hotel, etc, address and other relevant details. Being on the internet through online directories and listings means your local business can be found easily and with the minimum of ease.

That is why it’s imperative that your local business gets listed on the local online directory. More importantly, to be listed on more than one popular local directory is a double bonus for your local business is likely to be found many more times.

POPULAR LOCAL ONLINE DIRECTORIES / LISTINGS FOR LOCAL MARKETING

 Here is a list of the popular local online directories / listings for local marketing:

  1. facebook.com
  2. Google My Business
  3. twitter.com
  4. Bing Places
  5. Yahoo Local/Aabaco Small Business
  6. superpages.com
  7. dexknows.com
  8. linkedin.com
  9. tripadvisor.com
  10. yellowpages.com
  11. yelp.com
  12. ezlocal.com
  13. whitepages.com
  14. foursquare.com
  15. urbanspoon.com
  16. city-data.com
  17. hotfrog.com
  18. bbb.org
  19. bizjournals.com
  20. manta.com
  21. merchantcircle.com
  22. angieslist.com
  23. yellowbook.com
  24. showmelocal.com
  25. thumbtack.com
  26. yellowpages.aol.com
  27. local.com
  28. americantowns.com
  29. insiderpages.com
  30. magicyellow.com
  31. elocal.com
  32. localpages.com

If you’re listed on any one of the above local online directories / listings, there is every chance that your potential customers might find you. If that happens, your local business gains and local marketing plan will click.

Make sure that you have a presence in any one or more of the above local online directories / listings. Don’t wait! Just add your local business to any one or more of the above local online directories / listings and reap the best of benefits that local listing offers your business.

 

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