Are you looking to extract maximum web traffic from Google?

If so, then you’re in the right place!

One way to get paid traffic on Google is through their AdWords program and the other way is through Search Engine Optimization (SEO).

Both require site optimization. Before optimizing your website, you need to sign-up for ‘Google Webmaster Tools’ (GWT), also called as Google Console.

A free toolset provided by Google, GWT is hailed as a powerful tool that will help you understand the importance of your Website and what exactly your Website is doing? Based on this insight, you can take the right decisions like optimizing your Website so as to attain top search engine ranking and also initiate proper steps to set right unknown errors that your Website might have.

HOW GWT (Google Webmaster tools)CAN HELP YOUR WEBSITE?

So you have decided to leverage the power of Google WebMaster Tools and add your website to it. That’s good news.

Before you initiate the process of adding your Website domain name to GWT, two things needs to be considered:

  • You must have an account with Google in order to connect your Website to Google Search Console (formerly Google Webmaster Tools).
  • Once that’s confirmed, Google will next verify your credentials as the Website domain owner, to make sure that you have given proper analytical information for your domain.

Once that is confirmed, the next process of adding your Website to GWT begins.

  • Login to GWT (it’s free to sign up) to add your Website.
  • Go to Google Search Console (formerly Google Webmaster Tools). Then sign into your Google account and click the red button to add your Website.

  • Enter the URL in the text box and click on ‘ADD property’ as per the image below.

  • Once done, you will get the html file as per the image below.

  • Download the HTML File and upload it in C panel in Public_HTML. Then after uploading the HTML file, Click on ‘VERIFY’ button. Following successful clicking, your Website will get added to Google Webmaster Tools.

That’s it, you have succeeded in adding your Website to GWT.

Congratulations for the same!Now that you’ve verified and connected your Website, you can next submit your Sitemap!


After adding your Website successfully to Google Console, you will next need to verify that you actually own the Website and are its rightful owner.

The verification process can be done through four ways:

  • ADD DNS RECORD: Firstly, you need to add a DNA record to your domain’s configuration. This option can be availed off provided you sign-in to your Domain Registrar OR Hosting Provider. If that is done, you can add a new DNS record.
  • ADD META TAG: Next you need to add a Meta Tag to your Website’s Home page. This option can be had provided you can edit your Website’s HTML.
  • UPLOAD HTML FILE: Upload an HTML file to your server, an option that can be chosen provided you can upload new files to your Website.
  • LINK GOOGLE ANALYTICS: Then link your Google Analytics account to GWT. This option can be had if your site already possesses a Google Analytics tracking code that uses asynchronous snippet. For this to happen and work, you must be an administrator on the analytics account.

 Another METHOD to verify your Website is to Login into WordPress Website and then install Yoast Plug-In or All-In-One SEO Plug-In. Once done, you need to follow the following guidelines to add successfully your Website to GWT.

  • First get the code (You will want to use the HTML tag under the Alternative Method). Then only you can copy the code that is in the parenthesis after content, as per the image below.

  • Log in to your Word Press website. Once you’ve logged in, you find yourself in your ‘Dashboard’. On the left-hand side, you will see a menu. In that menu, click on ‘SEO’.
  • The ‘SEO’ settings will expand providing you additional options. Click on ‘Dashboard’.

  • Click on ‘Webmaster Tools’ tab and then add the Code under ‘Google Search Console’. Once done, just click ‘Save Changes’.

  • Switch back to Google Search Console (formerly Google Webmaster Tools) and click ‘Verify’.

That’s it! You have done it successfully.

Congratulations! You’ve now connected your Website to Google Search Console (former Google Webmaster Tools)!

Now that is done. Next you need to verify and connect your Website and then only you can submit your Sitemap!


The Domain Name Provider is a company from whom you have purchased the Domain and from where your Website is hosted.

By verifying your Domain Name Provider, you not only get to prove that you’re the rightful owner of the main domain, but you also to prove that you own all of the sub-domains and sub-directories associated with it (all an excellent option if you have a large Website).


  • Go to Search Console dashboard.
  • Select “Manage site”. Then “Verify this site.”
  • In case you don’t see the “Domain name provider” option listed under “Recommended method,” look under the “Alternate method” tab.

  • Select “Domain name provider”. A list of commonly used providers will appear. Now you need to choose your Domain Name Provider. In case, the concerned name that you’re looking for is not there, choose “Other” and you will be given instructions on how to create a DNS TXT record for your provider. Suppose a DNS TXT record doesn’t work for your provider, you will have the option of creating a CNAME record instead.


Once your site is verified you’ll start seeing data on your Website. The said process can take at times a few hours before you get to see the Data.

The dashboard will also provide a rough overview of every aspect of relevance from what kind of keywords you are ranking TO how much traffic your Website is getting. In addition, you will also get to see whether the Google BOT is experiencing any kind of crawl errors while going through your Website, the number of sites linked to your Website and finally how many pages Google has indexed.


Google might be the world’s best search engine. Bu like everything else in life it is not 100% perfect or correct. That is why you need to configure your Website for that will enable Google to better identify your Website and rank it.

When configuring there are a few areas that you should be familiar with:

· SITEMAPS: Submitting a SiteMap will help Google to determine what kind of pages your Website possesses so that they can index them. This way, your Website can attract more web traffic. An important factor to be noted is that the SiteMaps should be submitted in an XML format, not containing more than 50,000 URLs or be larger than 10 megs. In case, the limit is exceeded, you need to split up your Sitemap in multiple files and then submit them. The process of submitting a SiteMap is as follows:

–      Go to XML SiteMaps to create a Sitemap. Then enter in the URL of your homepage and click “START”.

–      Once done, Google will tell you how many of your URLs are being indexed.

·     CRAWLER ACCESS: Usually there will be some pages on your Website that you would not like Google to index. Such pages could be your private login areas, RSS feeds, or crucial data that you don’t want people to access. For this, just follow the following guidelines:

  • Through robots.txt generator and tester, you will be able to create a robots.txt file and also be able to see if it is done correctly before you upload it to your server. This is important since it helps you to avoid making a mistake and later wanting them not to index your whole website. In case, you have already given the go-ahead and find Google indexing pages that you don’t want them to index, you can request them to remove it through this section.
  • A robots.txt file that will block not just Google, but all search engines from accessing web pages that you don’t want them to get their hands on. However, for highly sensitive areas of your website you may want to consider password protecting all relevant directories.
  • SITELINKS: They are links to a site’s interior pages displayed on a Google Search Results page. Normally not all Websites will have sitelinks, but as your Website grows in popularity you’ll naturally get them. Google generates these links automatically, but you can remove sitelinks you don’t want. PLEASE NOTE that Sitelinks will help you to somewhat control what pages they should show up when someone searches for your Website. At the most, you can only block which pages you don’t want to appear, but you can’t pick which pages you want to appear.


The following steps must be followed:

  • Check the site’s HTML code to make sure the GA tracking code is placed within the <Head> section of your homepage’s code and not in the <Body> section. In case, the GA code is not already in the <Head> section, you’ll need to move it there for this method to work.
  • Select “Manage site,” then “Verify this site”, from the Search Console dashboard. In case you don’t see the “Google Analytics tracking code” option under the “Recommended method,” then look under the “Alternate method” tab. Once done and when you select “Google Analytics tracking method,” you’ll be provided with a series of instructions to follow.

  • Once your Website has been verified, do not remove the GA code from your site, for it will cause your Website to become unverified.


 It is another easy way to verify your Website.

To try this method, you need to have “View, Edit, and Manage” permissions enabled for your account in GTM.

Before trying this method, look at your site’s HTML code to make sure the GTM code is placed immediately after your site’s <Body> tag.

Now follow the following guidelines:

  • From the Search Console dashboard, you should first select “Manage site” and then “Verify this site.” In case, you don’t see the “Google Tag Manager” option listed under “Recommended method,” it should appear under “Alternate method.”

  • Select “Google Tag Manager” and click “Verify.” If the Google Tag Manager code is found, you will see a screen letting you know your site has been verified.
  • Once your site is verified, do not remove the GTM code from your site, ELSE your site will become unverified.


To improve your ranking add url as AND

Later on, you may need to verify the ownership of both the www and non-www versions of your domain and that you own both the versions. This should be done because setting a preferred domain impacts both crawling and indexing.

The verification process should also ensure that both versions point to the same physical location, but then this is not always the case.

Generally, once you have verified one version of the domain, the other version of the domain can be verified. However, if you’ve removed the file, Meta tag, or DNS record, you’ll need to repeat the verification steps all over again.



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